Edition9
We build things that don't exist yet.
A Dubai-born AI company building intelligent devices for hospitality and retail.
We don't build software.
We build presence.
We don't build apps. We don't build websites. Go to Wix for that.
Edition9 creates what normal companies cannot — AI systems that exist in the physical world. Devices that see, listen, understand context, and act. Real objects in real spaces, making real decisions.
The next wave of AI won't live behind a screen. It will be embedded in the walls, the lobbies, the rooms where people actually spend their time.
Edition9 was founded on a simple observation: the hospitality industry spends millions on digital transformation, yet the guest experience in the room itself hasn't meaningfully changed in decades.
We're a team of engineers, designers, and operators building AI systems that exist in physical space. Not another SaaS platform. Hardware and software, designed together, deployed as one.
Built in Dubai. Shipped worldwide.
AURELIA
A personal receptionist in every room.
Aurelia is an in-room AI assistant for hotels. It is a tap-to-talk voice device that sits on the nightstand and answers guest questions, takes room service orders, and routes requests to housekeeping, engineering, or the front desk — in more than 20 languages. Unlike smart-room systems that control lights and thermostats, Aurelia does what a great front desk does: it listens, understands, and acts. Hotels go live in 14 days with no IT project and no PMS integration required. See how AI hotels work.
Speaks & Listens
Voice-first, tap-to-talk. Twenty-plus languages. Guests ask for anything; Aurelia answers or routes the request to your team.
Quiet by Design
No always-on listening. No camera. No control of lights, temperature, or curtains. Aurelia does what a great receptionist does — nothing more.
A single device that replaces an AED 8,000/month position — and pays for itself in the first quarter.
Explore AureliaRetail Intelligence
The same spatial AI that transforms hotel rooms — applied to retail. Customer flow analysis, real-time engagement scoring, and conversion intelligence that lives in the physical store.